Audi has come to be known as a high-end brand that boasts some of the most cutting-edge vehicle technology on the market. The recent press conference at CES 2016 revealed that technology continues to be an integral part of Audi’s vision to revolutionize the automotive industry.
Audi’s plan for success involves three key elements: Digitalization, Electrification, and Piloted Driving. Ricky Hudi, Audi AG Executive Vice President, introduced the audience to the E-Tron Quattro to further illustrate those elements.
The E-Tron Quattro is a 100% electric vehicle with a range of 310 miles. It features a zFAS processor, a solar roof and three electric motors – the batteries for which are made in-house.
Naturally, a vehicle of the future needs interior upgrades as well. Audi’s virtual cockpit has been expanded into a virtual dashboard, offering the user a seamless connected experience. Comfort controls, navigation, apps and more are integrated into one customizable interface. Data from users “who agree to it,” will be stored in Audi’s information cloud and used for personalized driving experiences as the vehicle learns the driver’s habits. Anonymized data will also be collected.
At the conclusion of the conference, Audi announced their partnership with NVIDIA and QUALCOMM. Audi is adopting machine learning and A.I., and implementing the Snapdragon 620A Infotainment Processor into 2017 vehicles.
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